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OUR MISSION
We aim to transform the lives of traditional artisans by fostering collaboration and bridging the gap between craftsmanship and commerce (SDG 1, 4, 8, 10, 17) —through financial literacy, digital enablement, and scalable cooperative models, enabling them to build sustainable and dignified livelihoods.
IMPACT est 2024
SEFEI
SEFEI (Shadow Economy to Formal Economy Initiative)
85
Accounts Opened
125
Registered PAN Card
DFCL
DFCL (Digital, Financial, Collaborative Literacy)
725+
Artisans Impacted
12
Sessions Conducted
ACEN
ACEN (Digital, Financial, Collaborative Literacy)
35
Artisans in Producer Cooperative
₹4.2 M+
Revenue Earned
GAIAI
GROA (GrassRoot Organizations Accelerator)
12
States Covered
16
GrassRoot Organisations (GROs)
MEDIA RECOGNITION
Lucknow Times
20 January, 2026
Times of India
15 June, 2026
Times of India
14 June, 2026
The Telescope Daily
2 April, 2026
The Lucknow Express
3 April, 2026
The Indian Express
4 Janurary, 2026
Danik Jagran
25 Janurary, 2025
The Lucknow Tribune
25 Janurary, 2025
The Lucknow Express
3 April, 2026
GLIMPSE INTO OUR WORK
DFCL (Digital, Financial & Collaborative Literacy)
SEIFI
ACEN
National
International
GROA (GrassRoot Organizations Accelerator)
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UPCOMING SESSIONS THROUGHOUT INDIA
Lucknow - The Chowk Plaza
3 Nov, 2026 (4:00 p.m. onwards)
Kolkata - Bara Bazar Om Building
8 Dec, 2026 (3:00 p.m. onwards)
Delhi - Nehru Place Complex
14 Nov, 2026 (2:00 p.m. onwards)
Mumbai - Colaba Causeway
13 Dec, 2026 (12:00 p.m. onwards)
Surat - Sahara Darwaja Park
21 Nov, 2026 (1:00 p.m. onwards)
Lucknow - The Chowk Plaza
20 Dec, 2026 (11:00 a.m. onwards)
Chennai - T. Nagar Avenue
29 Nov, 2026 (12:00 p.m. onwards)
Jaipur - Johari Bazaar Residency
26 Dec, 2026 (1:00 p.m. onwards)
TIMELINE
2024 & 2025
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Surveyed 70+ artisans and vendors across key areas (e.g., Chowk, Chinhat, Aminabad, Yahiyaganj).
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Identified major challenges: lack of market access, financial literacy, and awareness of rights.
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Spent 3 months designing targeted interventions and identifying stakeholder needs.
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Conducted 4 workshops on impacting 150+ traditional artisans of chikankari and zardozi.
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Founded an Artisan Producer Marketing Cooperative of 6 traditional artisans, achieving a sales of over 400,000 INR.
2026
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Conducted 12 sessions personally, impacting 550+ traditional artisans of chikankari, zardozdi, Mukaish, Zarbuland and Attar.
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Expanded the cooperative to 25+ artisans of Chikankari, Zardodzi, and Mukaish, achieving a revenue of over 2,300,000 INR.
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Partnered with 10+ national and international NGOs, Governmental organisations, Grassroots Organisations (GOs), and individuals across the country, assisting them in conducting workshops across 8 states assisting in organising 30+ sessions.
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Assisted in 75+ loan applications and opening bank accounts.
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Developed and published 4 open-access toolkits on digital literacy, financial literacy, and cooperative models.
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Recognised by 8+ national dailies and endorsements from government officials.
2027 & 2027+
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Create an online marketplace in order to connect traditional artisans worldwide to display and sell their craft.
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Expand the cooperative to include a large number of artisans from different crafts and cities.
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Connect with more individuals and Grassroots Organisations (GOs), assisting them in conducting the workshops.
TOOLKITS (2nd Edition)
FINANCIAL
COOPERATIVE
DIGITAL
COMBINED TRAINING TOOLKITS & AUDIOBOOKS available in 15 languages
PARTNERS
MEET THE FOUNDER
Hi, I’m Pranav Mittal, a Grade 12 student at CMS Cambridge, Lucknow, with a deep interest in economics, business and public policy. Much of my work centres on my city’s informal economy, from supporting traditional artisans to researching how policy affects local communities. I also write on economic issues and enjoy telling the stories of the people of Lucknow through film and photography. I love learning from the people around me, and I hope to study economics and business so I can build ventures that create real value for communities that need it most.
HOW IT STARTED
The idea for Artisans of Lucknow began during a routine visit to one of the city’s traditional market streets, where a craftsman sat quietly finishing a chikankari kurta in a nearly empty shop. The piece had taken him three weeks, yet it would barely sell for enough to cover his time, while machine-made copies down the street sold faster at a fraction of the price. His son had already left the craft because it “doesn’t pay anymore.” Further visits revealed the same story in shop after shop, and Artisans of Lucknow was born from a simple belief: the people who keep the city’s heritage alive deserve to make a fair living from it.